Impact
|
Billboards are big, bold and colorful. Their size creates a dramatic presence and prestigious image for your product or service. |
|
Conveniency |
Outdoor advertising is easy to plan and buy and quick to place. |
|
Reach |
Billboards are exposed to virtually everyone who goes out of the house to work, shop or play. It provides broad, fast market reach. It is thus perfectly suitable for today’s fast-paced society. |
|
Continuity |
A billboard cannot be turned off by the flick of a switch, the change of a dial or the turn of a page. Your outdoor message works for you all day, every day. |
|
Awareness |
In Lebanon, a great number of people use their car on a daily basis to go to work, developing driving habits which include the repeated use of specific arteries. This trend, combined with billboards’ exposure, results in an immediate build up of reach and frequency unmatched by other media. |
|
Agressivity |
Billboard advertising gives your company presence in your competitor’s market area. |
|
Branding |
Outdoor advertising is an excellent way to remind the audience of your product and strengthen brand awareness. It enables a small brand to enjoy big brand power. |
|
Flexibility |
You can place your billboard advertising in locations reaching everyone coming into or leaving your specific market area. |
|
Timeless |
Outdoor advertising is the final reminder of your product. It targets consumers when they are in the market to buy.
|
|
Growing Audiance |
Outdoor’ s audience is growing as people spend fewer hours at home and more time on the road. |
|
Creativity |
In outdoor advertising, a sound creative strategy, combined with an impact execution and a good design, will allow you to communicate your message clearly and effectively. 3D and other special embellishments create motion and enhance interactivity with the audience. |
|
Low Cost |
Outdoor’ s cost efficiency is similarly unrivaled. It costs less per thousand viewer’s, than any other medium.
|